In the world of business, it’s a well-known fact that a company’s reputation as an employer can play a vital role in attracting and retaining the best possible talent.
The value a company brings and what it offers to its employees is a crucial factor when it comes to drawing hard-working, reliable employees. This, in turn, leads the business to grow and succeed even in the face of major obstacles.
Many companies only focus on their consumers since it’s the customers that generate business. But an equal focus on employees can work wonders for the company’s reputation.
One of the major reasons why a company’s reputation is so significant is that it’s the business identity of the company.
It’s what makes your company stand out to strong candidates who are looking to pour their hard work and skills into working for a company.
In addition, it also helps the recruiters attract and enhance the pool of potential candidates. If you don’t pay much attention to your reputation as an employer, your company can have a hard time hiring the top talent. Google is dealing with this after its sexual harassment nightmare and the fact that they could be helping China target its own citizens and so on.
Reasons why an ‘employer branding’ strategy is important
Here’s why a branding strategy is valuable for employers:
- It increases the number of qualified applicants
When you have access to a larger job pool of great candidates, it becomes easier to hire the best person for a given position.
And if your company has a stellar reputation as an employer (in other words, potential candidates know that you genuinely care about your employees and have a solid work culture) you’ll easily attract the right kind of people.
- It improves your company’s image on social media
Did you know that nearly 25% of all job seekers use social media networks as the main tool for job hunt? And the number is growing by the minute.
Apart from social media, people are greatly influenced by the opinions of their family, friends, and colleagues.
If people are talking negatively about a company or its work culture, it’s almost inevitable that job candidates will hear that chatter.
- It saves you money
If you are an employer, you know how expensive it can be to promote your open job positions across various channels (job boards, online, and offline). However, if your company’s brand identity is positive, all you need to do is post a simple announcement on your website or social media page and you’ll be flooded with talent.
That’s not the only good thing that comes out of it; this can also save your company money on salaries.
For an employer, it goes without saying that you want to be fair in your offer but if your company has a poor reputation, you’ll most likely need to part with a small fortune to appeal to high caliber employees.
Increase Your Presence on Social Media
HR managers and recruiters have been using social media to find the best candidates for years now. For example, LinkedIn is the biggest platform for finding the right talent and it also makes it easy to determine if a particular person would be a great fit for the company.
One of the greatest ways to skyrocket social recruiting and build an excellent reputation is to leverage your employees as brand advocates.
Employees in today’s connected times are always more than willing to share their excitement online about how their company is doing great things. This helps attract the creamy layer among the deserving candidates.