• Full Time
  • NYC
  • Posted 1 month ago

Digital Media Planner – NYC

Full-service advertising agency is looking to hire a Junior Digital Media Planner/Buyer. This person will be responsible for strategy, buying, analysis and reporting of digital media efforts.

Responsibilities:

  • Collaborate with creative, media and account teams to manage day to day campaign optimization
  • Build and manage digital media plans, track metrics/KPIs appropriate to campaign goals
  • Detail optimal media, channel allocations, negotiate buys and site placements
  • Apply testing methodologies and analyze performance for campaign optimization
  • Coordinate third party media tagging
  • Develop and maintain strong working relationships with publishers and vendors
  • Ensure accurate and timely accounting including accruals and reconciliations
  • Develop specs for digital media assets
  • Create reports and presentations and communicate results
  • Collaborate on advanced analyses to measure business impact of new channels, attribution logic, programmatic buying strategies, media mix optimization

Experience:

  • Experience with multiple platforms: Social, Mobile, Display, Video, Native, Lead Gen.  and DSPs (programmatic).
  • 1-2 years experience in DIGITAL media planning/buying (prefer agency)
  • Strong knowledge of the digital marketing industry, trends and new developments
  • Experience with the major ad exchanges and ad server technology.
  • Detail oriented with strong organizational skills
  • Ability to work independently  and perform multiple tasks effectively
  • Demonstrated ability to think analytically, solve problems, make decisions and use sound judgment
  • Digital Activation

Job ID: 35208

Tagged as: digital marketing

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